Our goal from day one has been simple — make ordering heating oil easy, keep prices honest and transparent, and treat every customer the way we would want to be treated ourselves.
In 2008, with crude oil approaching $130 a barrel, homeowners across Rhode Island and Massachusetts were struggling to find a heating oil company that offered clear pricing and a simple way to order. We were frustrated, and we knew we weren't alone. So we set out to change the way heating oil was delivered, not just for our family and friends, but for the whole community.
That April, Jack drove by an oil truck for sale. It became truck #1. With zero customers, a truck that barely ran, and a shared passion for doing things the right way, a father and his two sons began the journey of Pricerite Oil Inc. We have been delivering more than just heating oil ever since.
When we started Pricerite Oil Inc. we identified the biggest problems customers had with heating oil companies, and we set out to fix them one by one. Here is what we saw and what we did about it.
Heating oil prices were nearly impossible to find online. Most companies required a phone call just to get a number.
We built an easy-to-use website with transparent daily pricing front and center. No phone call required. No surprises at the door.
Very few oil companies had functional websites, and almost none offered online ordering.
Online, through our customer portal, our mobile app, by phone, or by text. No one is put in a box — you order the way that's easiest for you, 24/7.
During the financial crisis of 2008, many oil companies had minimum delivery requirements that were simply out of reach for customers on tight budgets.
From the day we opened, we offered small quantity deliveries. If you need oil, we deliver. It's that simple.
Many oil companies operate with the attitude that customers need them more than they need customers. We have never believed that.
We hire friendly people who genuinely care about the customers they serve. Every order — online or otherwise — is reviewed by a team member before it goes out.
Slow deliveries and manual errors were common across the industry.
We've grown our fleet to 10 trucks, each equipped with tablets that communicate directly with digital meters and our office software. The fuel amount for every delivery is set by our office before the driver leaves the yard — manual meters and their errors are gone.
Every operational inefficiency eventually gets passed on to the customer in the form of higher prices.
Every technology investment we've made — smart routing, digital meters, our mobile app — is designed to run a more efficient operation. Lower costs, passed on to our customers.
Technology can optimize a route and automate a delivery schedule, but it cannot replace a friendly driver or a familiar voice on the other end of the phone. Our team members are part of the Pricerite Oil Inc. family and we treat them that way — because when they feel valued, they pass that care on to you.
Every order that leaves our office has been touched by a real person. Every delivery is made by someone who takes pride in their work. That combination of smart technology and genuine human care is what we believe makes Pricerite Oil Inc. different from every other heating oil company serving Rhode Island and Massachusetts.
We are grateful for the opportunity to serve you.